The holidays have always been defined by disappointing outofstock messages on the most popular items. But the pandemicinduced supply chain snarls have created unprecedented shortages across all types of products. That has many customers buying early as shortfalls are only expected to worsen as the holiday season moves into the final stretch. Some shoppers arent being choosy, while others are trying to find the next best thing. A lot is at stake for retailers. If shoppers cant get what they want at one store, they could go to another competitor or just not buy an alternative. That could dampen overall holiday sales.
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